Together we can make a difference: campaign toolkit

Campaign background and timing

The Quit Centre was launched in March 2022. 

A new national campaign, Together we can make a difference, promotes Quit Centre and illustrates the important interrelated roles and relationships between GPs, pharmacists and Quitline counsellors in supporting a patient to quit smoking.  

The campaign shows that when a patient is surrounded by support from health professionals and smoking cessation counsellors, along with clinically appropriate pharmacotherapy, their likelihood of quitting can more than double1.  

The campaign will run until Saturday 10 December 2022 across a variety of channels. 

Campaign audiences

Primary – Australian health professionals – GPs and pharmacists  

Secondary – Australian peak professional bodies (such as RACGP, ACRRM, PSA), Primary Health Networks and governments. 

Key messages

  • Australian GPs and pharmacists are being reminded in a new campaign (‘Together we can make a difference’) that providing best practice smoking cessation care can positively impact their patients’ lives.

  • When a patient is surrounded by support from health professionals and smoking cessation counsellors, along with clinically appropriate pharmacotherapy, their likelihood of quitting can more than double.1

  • Quitting smoking can be a journey of ups and downs. Every conversation about the benefits of quitting with a patient who smokes is worthwhile.

  • Conversations about smoking can be brief and structured using AAH – Ask, Advise, Help (i.e., Ask and document smoking status. Advise to quit and the most effective way to try at every opportunity. Help by offering referral to Quitline for multi-session behavioural counselling and by accessing clinically appropriate pharmacotherapy).

  • Quit Centre’s clinical tools, resources and accredited online training can equip GPs and pharmacists to support their patients who smoke to quit. 

  • Call to action: Visit quitcentre.org.au

1 Kotz D, Brown J, West R. ‘Real‐world’ effectiveness of smoking cessation treatments: a population study. Addiction. 2014 Mar;109(3):491-9.

How you can help

By sharing the campaign messages and resources (provided below) with your professional networks, you can help to increase GP and pharmacist awareness of the Quit Centre as a valuable repository of credible clinical tools, resources, accredited online training and easy referral to Quitline. 

We really appreciate your support. 

You can share the included information across social media channels, including in member newsletters, or upload text and assets below to your organisation’s website. 

Share our resources with your community

Click the link under each of these images to download and use in your social media posts. On Twitter and LinkedIn, please like, share or comment on Quit Centre’s posts to help us spread the word. 

Download 'You could double your patients likelihood'.

Download 'Get clinical tools'.

Sample post #1 

GPs and pharmacists, your smoking cessation support plays a vital role in helping patients to quit successfully. Together with Quit Centre @quitaus you can make a difference. For tools, guidelines and training visit quitcentre.org.au #TogetherWeCanMakeADifference22

Sample post #2 

Quitting smoking can be a journey that requires practice. Support from pharmacists and GPs can help patients navigate that path successfully. Visit quitcentre.org.au for tools, guidelines and training @quitaus #TogetherWeCanMakeADifference22

Sample post #3 

Quit Centre’s resources and free accredited online training for GPs and pharmacists help you support your patients to quit smoking.  Go to quitcentre.org.au today @quitaus #TogetherWeCanMakeADifference22

Sample post #4 

If you are a GP or a pharmacist, check out Quit Centre’s new campaign #TogetherWeCanMakeADifference22. It reminds us of the vital role we have in helping patients who smoke to quit. Go to quitcentre.org.au

Our campaign features a series of short, practical videos that you are welcome to use and share with your networks.

Together We Can Make a Difference - 15-second version:

Together We Can Make a Difference - 30-second version:

Together We Can Make a Difference - full version:

Read our media release below or download as a PDF here.

New campaign urges GPs and pharmacists to make a difference to patients’ quit journeys 

17 November 2022: A new campaign has been developed to remind Australian GPs and pharmacists that a simple intervention can increase the likelihood that their patients will succeed at quitting smoking.  

Research funded by the Victorian Department of Health surveyed more than 1000 Australian GPs and pharmacists and found that most (89%) agreed that smoking should be addressed as a clinical priority.  

However, the research also showed that this did not always translate into full implementation of smoking cessation support.  

The Quit Centre campaign, Together we can make a difference,’ encourages GPs and pharmacists across Australia to support their patients with best practice care.  

Emma Dean, Acting Quit Director, said that “quitting smoking is a journey that can take many attempts.”   

“But we know when patients are surrounded by support from health professionals and smoking cessation counsellors such as Quitline, plus clinically appropriate pharmacotherapy, their likelihood of quitting can more than double1,” she said.  

Quit Centre has been developed to guide health professionals. It is a federally funded, national online resource providing the latest clinical tools and resources, as well as direct referral to Quitline.  

Quit Centre provides access to free, accredited training specifically for GPs and pharmacists on best practice smoking cessation care. It is the only resource of its kind in Australia.   

“We encourage all GPs and pharmacists to visit Quit Centre. The tools are designed to help more health professionals support their patients who smoke to quit,” Ms Dean said.  

1 Kotz D, Brown J, West R. ‘Real‐world’ effectiveness of smoking cessation treatments: a population study. Addiction. 2014 Mar;109(3):491-9.

Short form copy 

Best practice can more than double your patients' likelihood of quitting smoking 

A new campaign has been developed to remind Australian GPs and pharmacists that a simple intervention can increase the likelihood their patients will succeed at quitting smoking. 

Together we can make a difference,’ encourages GPs and pharmacists across Australia to support their patients with best practice care. When patients are surrounded by support from health professionals and smoking cessation counsellors such as Quitline, plus clinically appropriate pharmacotherapy their likelihood of quitting can more than double.1

Emma Dean, Acting Quit Director, said that ‘quitting smoking can be a journey of ups and downs and may take many attempts.’ 

“To upskill GPs and pharmacists to provide support for their patients, we’ve developed the Quit Centre, a website created by health professionals for health professionals,” she said.  

It is a federally funded, national resource providing the latest clinical tools and resources, easy referral to Quitline, as well as free, accredited training specifically for GPs and pharmacists on best practice smoking cessation care, the only one of its kind in Australia. 

“We urge all GPs and pharmacists to access Quit Centre to support their patients who smoke to quit,” Emma said. 

“Because together we can make a difference.” 

Visit Quit Centre today to see how you can support your patients to quit smoking. 

1 Kotz D, Brown J, West R. ‘Real‐world’ effectiveness of smoking cessation treatments: a population study. Addiction. 2014 Mar;109(3):491-9. 

Long form copy 

Best practice can more than double your patients' likelihood of quitting smoking 

A new campaign has been developed to remind Australian GPs and pharmacists that a simple intervention can increase the likelihood their patients will succeed at quitting smoking. 

Research funded by the Victorian Department of Health, surveyed more than 1000 Australian GPs and pharmacists and found that most (89%) agreed that smoking should be addressed as a clinical priority. 

However, the research also showed that this did not always translate into full implementation of smoking cessation support. 

Together we can make a difference,’ encourages GPs and pharmacists across Australia to support their patients with best practice care. When patients are surrounded by support from health professionals and smoking cessation counsellors such as Quitline, plus clinically appropriate pharmacotherapy their likelihood of quitting can more than double.1

Emma Dean, Acting Quit Director, said that ‘quitting smoking can be a journey of ups and downs and may take many attempts.’ 

“Along the way, GPs and pharmacists have an important role and, if they are supported with the right tools, resources and accredited training together, they can help patients who smoke to quit,” she said.   

To upskill GPs and pharmacists, the Quit Centre has been developed, a website created by health professionals for health professionals. 

It is a federally funded, national resource providing the latest clinical tools and resources, easy referral to Quitline, as well as free, accredited training specifically for GPs and pharmacists on best practice smoking cessation care, the only one of its kind in Australia. 

“We urge all GPs and pharmacists to access Quit Centre to support their patients who smoke to quit,” Emma said. 

“Because together we can make a difference.” 

Visit Quit Centre today to see how you can support your patients to quit smoking. 

1 Kotz D, Brown J, West R. ‘Real‐world’ effectiveness of smoking cessation treatments: a population study. Addiction. 2014 Mar;109(3):491-9.